Fleur East also known as Fleur, is an English singer, songwriter, rapper, dancer, and fitness model. East was born to a Ghanaian mother and a white English father. She was raised in Walthamstow, London. She attended Holy Family Technology College in Walthamstow and Queen Mary University of London, where she studied journalism and contemporary history.
She competed on the second series of televised singing competition The X Factor in 2005 as a member of the girl group Addictiv Ladies. In 2012, she then launched a solo career with the record label Strictly Rhythm and released songs with dance musicians including DJ Fresh and Drumsound & Bassline Smith. East describes her music as “urban-inspired with a few twists” and lists Michael Jackson, Alicia Keys, Rihanna, Sade, Emeli Sandé, Jessie Ware, and Florence Welch among her inspirations. East’s early solo work was heavily influenced by drum and bass artists including Netsky and Matrix & Futurebound.